Job Description

The  Copywriter is the voice behind The Potter’s House, crafting compelling, faith-driven messaging that  inspires, engages, and mobilizes our community. This role is responsible for writing  clear, impactful, and culturally relevant copy across digital, social, print, and broadcast platforms—ensuring that every word aligns with the heart and mission of The Potter’s House.
The ideal candidate is a  master storyteller, digital-savvy wordsmith, and brand strategist who can create everything from  social media captions and email campaigns to sermon series themes and event promotions . Reporting to the  Copy Editor and supporting the  Creative Team , this position will ensure that every message from The Potter’s House is  memorable, meaningful, and mission driven .

Key Responsibilities :

BRAND MESSAGING & DEVELOPMENT:

• Craft  on-brand, compelling messaging for all communication channels, including  social media, websites, email campaigns, sermon series, and marketing materials .
• Develop  clear, faith-centered copy that connects with diverse audiences and reflects the voice of The Potter’s House.
• Collaborate with  leadership, pastors, and ministries to ensure messaging aligns with spiritual and community goals.
• Create  campaign themes, taglines, and mission-driven narratives that enhance The Potter’s House identity .

Content Strategy & Planning :

• Write  scroll-stopping social media copy that enhances engagement and encourages audience interaction.
• Develop  compelling captions, video scripts, and short-form content optimized for Instagram, Facebook, TikTok, and YouTube.
• Work with the  House Photographer and Content Producer to pair engaging visuals with powerful storytelling.
• Implement  SEO-driven copy strategies to optimize website content for searchability and discoverability .

CREATIVE STORYTELLING & Editorial WRITING

• Research and write  community spotlight stories, testimonies, and feature articles that showcase the impact of The Potter’s House.
• Support content for  devotionals, blog posts, and thought leadership pieces that provide spiritual insight and inspiration.
• Collaborate with the  Copy Editor and Creative Director/Head of Creative to shape storytelling approaches across platforms.

Collaboration & strategy :

• Partner with  Graphic Designers, Social Media Managers, and the House Photographer to ensure cohesive storytelling.
• Edit and refine messaging for  clarity, tone, and brand consistency , under the guidance of the  Copy Editor .
• Stay ahead of  writing trends, audience engagement strategies, and content best practices to keep messaging fresh and relevant.

Required Skills :

• Mastery of digital, social, and brand storytelling with an eye for  faith-driven messaging .
• Strong experience writing  short-form and long-form content that resonates with modern audiences.
• Expert-level editing, proofreading, and content structuring skills.
• Ability to  craft engaging social media copy, ad campaigns, and digital narratives .
• Experience working in  faith-based or nonprofit communications is a plus .

Preferred Qualifications :

• Bachelor’s degree in journalism, Communications, Marketing, or a related field .
• at least 3-5 years of experience in copywriting, content strategy, or editorial writing.
• Proven ability to  write for multiple platforms including digital, print, and broadcast.
• Experience working within  church communications, ministries, or mission-driven organizations .

Benefits:

• 401(k)
• 401(k) matching
• Dental/Vision insurance
• Employee assistance program
• Flexible spending accounts
• Health insurance
• Life insurance
• Paid time off
• Tuition reimbursement

Schedule:

• Days and hours may vary

This job description in no way states or implies that these are the only duties to be performed by the employee occupying this position.  Employees will be required to follow any other job-related instructions and to perform any other job-related duties requested by their supervisor.  Such tasks shall be capable of being performed with reasonable accommodation, if necessary, that does not impair a business necessity or impose an undue business hardship and without presenting a direct threat to the safety to the applicant or others.

 

Job Tags

Full time, Flexible hours,

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